By now, there are two Facebook Ads going around on Facebook and Instagram advertising the calendar. Why is a non-profit organization, that depends entirely on donations, spending money on ads?
Well, there’s a good reason for it.
Several weeks ago, a friend of one of our members passed word along about a giveaway for Facebook and ActionSprout were hosting for Facebook Ad credits for non-profits and causes. She put in an application for another local non-profit she is heavily involved with, the Friends of Newton Hill, and recommended we do the same. We promptly applied, and shared the information with our sister organizations.
Earlier this week on December 1st, both organizations received word that they were awarded ad credits.
Box 4 Special Services was awarded a total of $900 worth of ad credits, spread out in three, $300 awards for the next three months.
It is important to note that Box 4 Special Services will never pay for digital advertising using your donations! We are very proud of the entirely organic growth of our Facebook fans and Twitter followers, and we will NEVER pay for likes or follows.
For the immediate time being, there are two “sponsored posts” going around on Facebook and Instagram. The first is our original announcement about the calendar, dating back to November 6th, and to date it has reached over 12,700 people. (On a slightly embarrassing note, we do acknowledge the grammatical error on the first post, but we unfortunately cannot change it.)
The second one is a shared post from the Worcester Pulse, and has been removed as of December 17th.
These ads for the calendar will end on Christmas, and are the only Box 4 ads currently running. It is currently unknown what content will be sponsored in January and February, but it will likely go towards another fundraiser or fundraising initiative for Box 4.
From all of us at Box 4 Special Services, THANK YOU for your continued support!